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The Problem

On Grailed, negotiations were entirely buyer-driven. Sellers could only wait for incoming offers or drop their price for everyone. Meanwhile, thousands of listings were favorited by interested buyers who never followed through, leaving opportunity on the table. An understanding of the existing experience confirmed this gap. Sellers needed more proactive tools to activate buyer demand.

My Contributions

Existing Experience Audit, Seller/Buyer Interviews, Seller/Buyer Survey (Using ChatGPT, Survey Monkey, and Good Question)

Context

The Problem

On Grailed, negotiations were entirely buyer-driven. Sellers could only wait for incoming offers or drop their price for everyone. Meanwhile, thousands of listings were favorited by interested buyers who never followed through, leaving opportunity on the table. An understanding of the existing experience confirmed this gap. Sellers needed more proactive tools to activate buyer demand.

My Contributions

Existing Experience Audit, Seller/Buyer Interviews, Seller/Buyer Survey (Using ChatGPT, Survey Monkey, and Good Question)

Context

The Problem

On Grailed, negotiations were entirely buyer-driven. Sellers could only wait for incoming offers or drop their price for everyone. Meanwhile, thousands of listings were favorited by interested buyers who never followed through, leaving opportunity on the table. An understanding of the existing experience confirmed this gap. Sellers needed more proactive tools to activate buyer demand.

My Contributions

Existing Experience Audit, Seller/Buyer Interviews, Seller/Buyer Survey (Using ChatGPT, Survey Monkey, and Good Question)